Good management is a requirement of any organization or institution, and an FM station is no exception. For an FM radio station it may include devising clear policies and ensuring their effective and just implementation for smooth management. Mainly four departments of an FM station are to be the subjects of good management practice: Administration, Programme, Sales & Marketing, and News & current affairs. In Pakistan , FM stations are faced with a lack of skilled manpower for their management posts and programme side. Station directors/managers are in the process of adapting themselves to the ground realities.

This guidebook is the fourth in the Media Manager's Companion Series. This is a special effort that focuses on management issues facing the budding FM radio industry and educates the broadcast managers in basic managerial skills. The guidebook aims to increase awareness about best management practices in the FM radio industry that in turn can ensure fair competition and quality programming for the people in all four departments of an FM station; Administration, Sales and Marketing, Programming and News.

This book consists of three chapters.